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Pioneering Oman’s E-Commerce Revolution

In July 2024, Shinuna Al-Barwani took significant strides in transforming Oman's e-commerce landscape with a series of impactful workshops and initiatives. Leading a session on the transition from traditional careers to digital entrepreneurship, Al-Barwani emphasized the end of the traditional job era, encouraging individuals to embrace innovation, artificial intelligence, and modern business practices. She highlighted the increasing importance of e-commerce as a key driver of sustainable success, urging Omani professionals to explore digital solutions for career growth.

Al-Barwani's efforts extended beyond Muscat, as she successfully launched an awareness campaign, attracting over 500 participants in her first session. Her goal is to spread e-commerce awareness nationwide, with plans to reach rural areas and underserved communities across Oman. This initiative aligns with her vision to empower individuals in all regions of Oman, ensuring inclusive economic growth and job creation. The government's growing support for e-commerce, through financial aid and favorable policies, further strengthens the sector's potential.

Shinuna Al-Barwani led workshops and launched an online training portal to empower Omani entrepreneurs in digital business. She also expanded e-commerce awareness nationwide, driving innovation and inclusive economic growth.

Metro Academy: Empowering Omani Entrepreneurs Through Digital Training

With a commitment to building a digital economy, Al-Barwani also launched an online training portal as part of the Metro Academy. This platform offers essential skills in digital marketing, logistics, and customer service, equipping Omani entrepreneurs with the tools needed to succeed in the digital marketplace. Al-Barwani’s dedication to supporting women in e-commerce and engaging youth in digital entrepreneurship demonstrates her leadership in shaping Oman’s thriving digital economy.

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