Metro GCC began its journey under the original name Metro Muscat, an innovative initiative launched by Dr. Shinuna Al-Barwani to address critical challenges in the wholesale food supply chain across Oman. From day one, the platform embraced a flexible operational model and full digital transformation to deliver smart, direct solutions for traders and suppliers.
In its very first year, the platform achieved remarkable success, generating over USD 1 million in revenue—40% above the original target, proving the effectiveness of the model and the market readiness for change.
Driven by this early success, the vision expanded beyond national borders. The platform rebranded as Metro GCC to reflect a broader Gulf identity and a commitment to regional leadership.
At Metro GCC, we aspire to:
We are committed to:
Metro Khaleeji is committed to expanding and strengthening our presence across the Gulf region through strategic growth and sustainable innovation.
Expanding into key Gulf markets, starting with Saudi Arabia (Jeddah and Riyadh), the UAE, and Qatar.
Establishing new storage hubs and enhancing the platform’s technical infrastructure to ensure full regional coverage.
Launching a Gulf-wide mobile app and introducing buy-now-pay-later services for merchants.
Attracting new strategic partners and preparing for larger investment rounds.
Increasing the contribution of tech-based ventures to the region’s GDP in alignment with Oman Vision 2040 and Saudi Vision 2030.
Driving innovation and digital transformation to improve the wholesale food trade.
Ensuring mass accessibility and inclusivity for all market participants.
Delivering outstanding customer support and tailored services.
Fostering strong partnerships and collaborative efforts across the region.
Promoting sustainability and economic growth in line with regional visions.
Metro Muscat is led by a team of seasoned professionals with extensive experience in e-commerce, logistics, and supply chain management. Under the leadership of Dr. Shinuna Al-Barwani, our team is committed to driving innovation and delivering exceptional value to our customers. We also collaborate with Asyad Group, Oman’s leading logistics provider, to ensure seamless operations and global reach.