About Us

Image
About Company

Our Story

Metro GCC began its journey under the original name Metro Muscat, an innovative initiative launched by Dr. Shinuna Al-Barwani to address critical challenges in the wholesale food supply chain across Oman. From day one, the platform embraced a flexible operational model and full digital transformation to deliver smart, direct solutions for traders and suppliers.

In its very first year, the platform achieved remarkable success, generating over USD 1 million in revenue—40% above the original target, proving the effectiveness of the model and the market readiness for change.

Driven by this early success, the vision expanded beyond national borders. The platform rebranded as Metro GCC to reflect a broader Gulf identity and a commitment to regional leadership.

  • Our Vision

    At Metro GCC, we aspire to:

    • Revolutionize the wholesale food trade in the Gulf region through a leading digital B2B platform.
    • Drive efficiency, innovation, and sustainability in the regional food supply chain.
  • Our Mission

    We are committed to:

    • Delivering smart digital and logistical solutions that enhance the efficiency of the wholesale food supply chain.
    • Supporting and empowering small and medium-sized food businesses by ensuring effective and direct access to quality products.
    • Creating job opportunities and contributing to the economic growth of Gulf countries through digital trade.
Image

Trusted

Partner

Our Goals and Our Values

Some Reasons To Choose Our B2B Marketplace

Metro Khaleeji is committed to expanding and strengthening our presence across the Gulf region through strategic growth and sustainable innovation.

Our Goals

  • Expanding Gulf Markets

    Expanding into key Gulf markets, starting with Saudi Arabia (Jeddah and Riyadh), the UAE, and Qatar.

  • New Storage Hubs & Infrastructure

    Establishing new storage hubs and enhancing the platform’s technical infrastructure to ensure full regional coverage.

  • Gulf-wide Mobile App & Payment Services

    Launching a Gulf-wide mobile app and introducing buy-now-pay-later services for merchants.

  • Strategic Partnerships

    Attracting new strategic partners and preparing for larger investment rounds.

  • Economic Impact

    Increasing the contribution of tech-based ventures to the region’s GDP in alignment with Oman Vision 2040 and Saudi Vision 2030.

Our Values

  • Innovation & Digital Transformation

    Driving innovation and digital transformation to improve the wholesale food trade.

  • Inclusivity & Accessibility

    Ensuring mass accessibility and inclusivity for all market participants.

  • Customer Service Excellence

    Delivering outstanding customer support and tailored services.

  • Collaboration & Partnership

    Fostering strong partnerships and collaborative efforts across the region.

  • Sustainability & Growth

    Promoting sustainability and economic growth in line with regional visions.

Professionals

Our Team

Metro Muscat is led by a team of seasoned professionals with extensive experience in e-commerce, logistics, and supply chain management. Under the leadership of Dr. Shinuna Al-Barwani, our team is committed to driving innovation and delivering exceptional value to our customers. We also collaborate with Asyad Group, Oman’s leading logistics provider, to ensure seamless operations and global reach.

Our testimonials

What our client says