- Phone: +96894949423
- Email: info@metromuscat.com
In April 2024, Shinuna Al-Barwani, the founder of Metro Muscat, emerged as a leading voice for the growth of e-commerce in Oman. In an insightful article published in Al-Watan newspaper, she highlighted the low adoption rate of e-commerce in Oman, which remains below 8%. Al-Barwani called for innovative solutions to help local businesses thrive in the digital market, emphasizing Metro Muscat’s role in providing advanced warehouses and fast delivery services that allow small and medium-sized enterprises (SMEs) to enter e-commerce without hefty infrastructure investments.
As part of her commitment to the digital economy, Al-Barwani also participated in an inspiring interview on Oman Radio’s "Turning Point" program, where she shared her journey of founding Metro Muscat and transforming it into a key player in Oman’s e-commerce landscape. She discussed the challenges she faced and how she leveraged those obstacles to build a successful model that is helping local businesses expand online, increase market share, and enhance their presence in the digital marketplace.
Shinuna Al-Barwani highlighted Oman’s low e-commerce adoption and advocated for SME-friendly solutions. Through Metro Muscat, she drives digital transformation, aligning with Oman Vision 2040.
Al-Barwani’s efforts are aligned with Oman Vision 2040, focusing on creating a knowledge-based economy and strengthening the public-private sector partnership to drive digital transformation. Through Metro Muscat’s innovative solutions, she aims to empower SMEs, boost the digital economy, and contribute to Oman’s long-term development, paving the way for a sustainable digital future.
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