In February 2025, Shinuna Al-Barwani, CEO of Metro Muscat, continued to solidify her leadership in transforming Oman’s e-commerce landscape. Her dedication to fostering innovation, empowering entrepreneurs, and expanding global trade opportunities has positioned Metro Muscat as a pivotal force in the region's digital economy. Through various key events, strategic partnerships, and impactful discussions, Shinuna and her team have played a crucial role in bridging gaps between local and international markets, while advancing Oman's position in the global e-commerce sector.
1. Metro Muscat Team at "Fifth Gear: Relationship Management and Self-Development"
- Engaged with thought leader Mr. Yasser Al-Hazimi on building strong business relationships.
- Learned valuable lessons on self-confidence and networking.
- Participated in a unique event enriched by a performance by Mohammed Al-Wahaibi and an interactive discussion led by Mohammed Al-Hinai.
2. Shinuna Al-Barwani at the Second Quranic Forum: "Princesses Forum"
- Empowered young girls in Nizwa with lessons on leadership and the importance of education.
- Engaged directly with attendees to inspire them to pursue entrepreneurship and community leadership.
- Offered constructive feedback to improve the forum's impact, emphasizing mentorship and community collaboration.
3. Shinuna at Omani Industry Day 2025
- Highlighted the role of e-commerce in strengthening Oman's global industrial supply chains.
- Engaged with experts and investors to explore new opportunities for integrating e-commerce with industrial growth.
- Strengthened Metro Muscat’s role in supporting local manufacturers and expanding B2B e-commerce.
4. Shinuna's Interview on Fujairah TV
- Shared insights on the essentials for building successful online businesses, from platform selection to customer engagement.
- Stressed the power of digital marketing and data analytics in scaling e-commerce ventures.
- Empowered aspiring entrepreneurs with practical strategies for overcoming challenges and leveraging mentorship programs.
5. Public Investment Fund and Private Sector Forum
- Promoted collaboration between public and private sectors to drive economic growth through digital transformation.
- Focused on investment opportunities aligned with Saudi Vision 2030, emphasizing the importance of e-commerce in boosting regional trade.
6. Shinuna's Role in the Omani-Saudi Joint Business Forum
- Witnessed the signing of a cooperation agreement enhancing cross-border trade between Oman and Saudi Arabia.
- Focused on leveraging Metro Muscat's platform to boost economic relations and open new markets for Saudi businesses in Oman.
7. Empowering Women at Quranic Endeavor Day
- Delivered a powerful lecture on financial literacy and balancing family and professional responsibilities.
- Encouraged women to enhance their decision-making skills to strengthen family structures and contribute to long-term prosperity.
8. Shinuna at the "Tanweer for Entrepreneurship and Innovation" Launch
- Advocated for greater support for young Omani entrepreneurs through mentorship, networking, and training.
- Discussed the role of digital transformation in shaping Oman's future business landscape.
9. Supporting the Mahwar Engineering Festival
- Sponsored the event, showcasing innovative engineering projects and promoting the development of Omani talent.
- Reinforced the importance of public-private partnerships in advancing technological education.
10. Shinuna’s Role in the Khazzan Program for SME Development
- Celebrated the achievements of emerging entrepreneurs, reiterating her commitment to supporting Oman's SMEs.
- Focused on enhancing B2B e-commerce opportunities for startups and small businesses through Metro Muscat.
Through these efforts, Shinuna Al-Barwani continues to lead Metro Muscat in revolutionizing Oman's e-commerce sector, creating pathways for both local and international businesses to thrive.
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